Archive | Blog Update RSS feed for this section

Housekeeping Notes: Blog Address

11 May

It has been nearly a year since I last updated the blog with a post and it has been quiet on the site generally for the past two years.  Partly this has been a choice as I have become more involved with my current role and due to other personal reasons.  One of the main reasons though was the feeling of disenchantment I felt with the outcome of a blog change that I had made – if you would pardon me an indulgent housekeeping blog, I’ll explain below. 

A Note on the Blog Address

Back in March 2019 I decided to update the blog’s address by upgrading my WordPress website package and moving the site to a .com address and to also allow advertising that could be monetised.  I’d been blogging for 8 years by that point (since March 2011 in fact) and I was confident that the daily number of views/hits and subscribers could lead to some minor earning potential.  As noted previously, writing a blog can take a significant chunk of time out of your week when having to research potential topics, produce posts, edit posts, and contacting guest bloggers to develop ideas and future posts together.  Editing and blog organisation are also ongoing background tasks undertaken to ensure that certain style (grammar/layout) or standards (bibliographic, etc.) are met, and previous entries cleaned up and re-edited as necessary.  So I thought using the automated ads feature provided in the upgrade package could be a good way to recuperate that cost, as represented by my time investment and labour.

I was quite prepared for it to be a meager sum having researched online for what to expect as there was little information on the WordPress/Ad company site as to how much exactly the company pay and how the algorithm decided how much they pay (whether by ad impressions/views/interactivity, etc.).  What I was not quite prepared for though was the dramatic daily drop in the number of daily blog visitors/views, despite carrying out every precaution to ensure a smooth transition between the WordPress.com address to a .com one as advised.

The weekly figures for weekly views clearly shows the impact of upgrading the site from March 2019 and how suppressed the views have been since then. The latest full month is for December 2020, with a total of 2,816 views and 1,969 visitors. By comparison the highest blue bar on the left represents October 2018 with 25,057 views (and a lower number of visitors in darker blue). The pattern continues today since changing it back, but should change with regular blogging. Click to enlarge the image.

I took a few looks over the initial months following the change in blog address and saw no obvious reason as to why the sustained drop in views/visitors should be happening and I contacted the company.  Despite going on to contact WordPress a number of times regarding the sustained drop, and being reassured it would recover within a few weeks each time I contacted them (and that gap lengthening each time I asked), I never quite received a clear answer as to why my site was receiving substantially less views.  This frustrated me and after the eighth attempt at explaining the drop and trying to elicit a clear answer I stopped as it was clear no answer would be forthcoming.

Of course the income from the ads monetisation was non-existent and I never met the bar set to have any money ever transferred (you have to ‘earn’ $100 before any money is transferred – I am/was currently at less than 10% of that).  After a number of months I turned off the ads from the site in minor disgust at both the adverts themselves and the pitiful sum raised (and which I couldn’t access anyway).  I hate to admit it but over the past year and a half I have become less enamoured of logging onto the site as I became demotivated from seeing that the views had dropped by up to 80% of previous years.  Ultimately I largely stopped producing posts as other issues became more important in my life.  And the world fundamentally changed with the advent of Covid-19.

An evergreen favourite cartoon – the perils of a blog as a time sink and the clash of real life. On a side note I highly recommend helping to crowdfund Mr Lovenstein’s new book. Image source: Mr Lovenstein.

However, there is a plus side to this – I think it reinforced in my own mind the reasons for starting the blog in the first place.  It wasn’t as a place to earn money (though frankly that would be quite nice, it isn’t essential thankfully), and really I get out of it what I put into the site itself.  Thinking long term, I would rather this site remained accessible and readable rather than it disappear following a missed payment for a .com address.  As such I recently changed my blog address back to thesebonesofmine.wordpress.com and hopefully it should stay that way as I am not renewing the upgraded package.

Granted, this has been a bit of a boring entry but I thought it was best to let readers know that I am still active and that I still will be producing posts for this site at some point in the very near future.  I’m still passionate about human osteology and the intricate details kept within our skeletal system, and the value of archaeology as humanity’s combined story.  In fact there are over 12 draft blogging entries in varying states of readiness, but as an old joke goes I could never quite match how productive one Robert M Chapple is, despite his protestations to the opposite!  So if you need an archaeology fix before These Bones of Mine’s next update, why not head over to Robert’s site and discover a great archaeological blogger?